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How clearly and comprehensively you answer your questions will determine how quickly we can begin to speak the same language with you in order to solve your tasks as quickly and efficiently as possible. We guarantee you complete confidentiality of the information provided to us.

A brief is not a specification and only helps us to understand how you see your future corporate identity.

Contact details

Marketing Block - What?

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

Marketing block - for Whom?

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

Which three consumer groups will use your product most often? Who is it designed for?

Describe them according to the following parameters or in free form (first of all, describe the largest group - the core of the target audience).

Gender, age, marital status, religion, nationality, other.

Social status, education, occupation, monthly income, other.

Customer credentials, degree of awareness of the product, degree of interest in the product, degree of commitment to the product, intensity of consumption, stereotypical perceptions/prejudices.

Rational/emotional.

Describe 3 of your main competitors in terms of the following...

Marketing Block - Where?

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

Scope of interests

What else do you think is important for us to know about the product/brand to make our work more effective?

Design Block - To do what?

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

Design Block - Form and Content, Part 1

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

Language versions
What CHARACTER of logo and style do you think is preferred to create the desired brand image?
What type of logo do you think is preferable to create the desired brand image?

Design Block - Form and Content, Part 2

If you find any of the questions in the questionnaire difficult, please ask us for clarification or simply skip them. We will fill in the gaps in the questionnaire during the conversation.

What style/method of logo graphic solution do you think is preferable to create the desired brand image? (Choose up to 5 options)

Style bearers

What brand identity mediums need to be developed?
What type of corporate identity guide do you need?

Additionally

Add anything here that wasn't on the survey but you think it's needed information.