Development of corporate websites

Preparation before starting work is one of the most important stages. It is necessary to assess the general state of the client's Internet marketing, determine the goals and objectives, target audiences of users for whom the future corporate website is intended. To study the competitive environment and the activities of colleagues, to analyze the offers on the market and develop a unique packaging of your business.

It is necessary to highlight all the advantages of the business, to find points of differentiation from competitors, to create elements responsible for trust to the brand, to present all the information in a clear language, to arrange the content on the pages of the site in the right sequence, highlighting only the really important.

When developing a design, you need to take into account the context of the topic. For a company selling metal excessive creativity will play only to the detriment. The site should be conservative enough. And on the contrary, for event business design should not be dull and impersonal. Design should reflect the essence of business and complement its strengths.

Good corporate websites should meet all the standards of the web development industry:

Readiness of the team to take over the whole complex of Internet marketing, rather than a separate tool, thus to conduct analytics and optimize all client communications on the Internet, to be responsible for the final result - sales growth, rather than intermediate KPI.